How to Brand Sand - strategy+business
The customer would use HDS to produce tires that could provide up to 9 percent higher fuel efficiency than those made with standard silica. Thus, in effect, the company had succeeded in branding sand. DIFFERENTIATE! Commodity differentiation must be tangible, robustWorker Exposure to Crystalline Silica During Hydraulic,,May 23, 2012· A: Workers whose jobs were in close proximity to sand handling equipment, such as Sand mover, Transfer belt and Blender operators generally had the highest measurements for respirable dust containing crystalline silica. Sand mover operators and Transfer belt operators frequently exceeded the calculated OSHA PEL as a time weighted average for a,OSHA publishes guide on silica rule compliance for small,,Nov 15, 2016· Crystalline silica is a mineral found in sand, concrete, brick, stone, mortar and other common items used at construction sites. High-energy operations such as cutting, drilling or crushing rock may create small particles of respirable crystalline silica that are 100 times smaller than sand, the document states.